f(ship) = idea + build + deploy

doubt(t) -> confidence(t+3.5h)

Build Day by Respira

In 3.5 hours, you ship a live website, and leave able to change it tomorrow morning without help.

A live guided build experience for coaches, therapists, creators and small business owners. You show up with an idea. You leave with a working URL and a process you can repeat.

See the Arc

“From all the things I am building, this one - building a live experience with you - excites me the most. As Mike Kemski would say: Highest Energy Wins!”
- Mihai

What you leave with

Concrete outcomes, not hype.

1A real production URL, not a mockup.
2A clear message and structure for your offer.
3Confidence to edit copy and sections yourself.
4Deployment muscle memory you can reuse.
5A process that makes future updates lighter.
6A site that sounds like you, not a template voice.

Your guide on Build Day

Mihai

Mihai builds simple, modern tools for people who sell expertise, coaches, therapists, creators, and small business owners who need systems that actually ship. He’s the maker behind Respira (a growing ecosystem of products and experiments), and he’s known for “vibe coding” - using AI like a collaborator to turn clear intent into real, working software. Build Day is his favorite kind of work: live, hands-on, and focused on one thing, helping you leave with a site that’s online, yours, and changeable without asking permission.

I build in public. I ship fast. I keep it human.

Find Mihai

LinkedIn X GitHub Instagram

Built: itworks.now • respira.press • creator sites

The Arc

A build journey that stays practical from start to launch.

Act 01

Threshold

You arrive with an idea and a mess of notes. We pick the one outcome that matters most.

Act 02

Orientation

We map the page, choose the right stack and remove decision noise.

Act 03

Rising Action

We build sections in public: message, proof, call-to-action, contact path.

Act 04

Climax

You go live. DNS, deploy, and final checks done together.

Act 05

Integration

You learn the editing loop so tomorrow morning changes feel easy.

Act 06

Re-entry

You leave with a working site, a repeatable flow, and less fear around tech.

Choose Your Path

You’re not choosing a tool. You’re choosing how you make decisions while building. We’ll confirm your path in Session Zero, 48h before.

Pathfinder

Clarity through iteration.

This is you if...

You have ideas, but they’re not sharp yet
You decide by seeing options, not thinking longer
You want a guided way to turn “vibes” into structure

Rhythm: Meta-prompt → See → Refine → Ship

You’ll leave with: A live site + a repeatable way to refine fast.

Architect

You already see it.

This is you if...

You have a clear picture of what you want
You care about flow, wording, and details
You want the site to match your taste (not generic)

Rhythm: Direct → Constrain → Generate → Polish → Ship

You’ll leave with: A live site that matches your intent.

Migrator

Rebuild v2 using the old as input.

This is you if...

You already have a site, but it doesn’t reflect you anymore
Your offer evolved and the site didn’t
You want a clean rebuild, not endless tweaks

Rhythm: Audit → Extract → Rebuild → Simplify → Ship

You’ll leave with: A rebuilt site v2 + a clear ‘what’s next’ plan.

Not sure? Start as Pathfinder. You can switch in Session Zero.

Why we only use 3 tools

We don’t teach tools. We teach the method.

Tools change weekly. The method doesn’t.

For Build Day we use a minimal stack: Cursor + Claude Code / Codex.

Later, you can apply the same method in any editor or model you prefer.

What you build

Choose one artifact and make it real.

Personal page

Offer page

Landing page

One clean page, one clear promise, one direct next step.

Tools we can use

Claude

Claude Code

ChatGPT

Codex

Gemini

Google AI Studio

Cursor

GitHub

Vercel

None of these require a paid plan for what we will do in Build Day.

Success checklist

Headline makes the promise clear
Primary CTA is obvious
Proof is visible and specific
Contact path is friction-light

Morning Coffee Test

Can you change one line and publish calmly before your first coffee?

Live site preview

I help teams communicate complex ideas with calm clarity.

Draft mode

Voices from the work

Short, real notes from creators and clients.

Selene Flores

Client

CEO & President · Celine Concierge

Working with Mihai has been a Godsend!

“We had a big launch planned for an ebook and he complimented our team nicely bringing in his technical know-how, marketing strategies, and Mailchimp expertise. Plus, he is just fun to work with and good energy - you really feel like he cares about your project! He has always gone the extra mile to provide beautiful work and thinking 2 steps ahead of the game in order to be prepared and optimize our launch sales and conversions. I recommend him blindly and can't wait to continue our partnership!”

Source Celine Concierge

Selene Flores

CEO & President · Celine Concierge

Kine Paulsen

Client

Partner · kinfizz.com

One hour with Mihai it's like an awesome cup of coffee

“Mihai is one of the most talented digital marketers I've worked with. It will lift your spirits, inspire you and best of all grow your sales and improve your online marketing. I highly recommend!”

Source kinfizz.com

Kine Paulsen

Partner · kinfizz.com

Alina Trigubenko

Client

Founder & CEO · profi.io

Dedication, vision, and excellence in execution

“Mihai is a rare find. Such an incredible level of dedication, vision, and excellence in execution is a gift to any company. He is generous with his talents, time, and efforts. Working with Mihai has been pure luck.”

Source profi.io

Alina Trigubenko

Founder & CEO · profi.io

Laura Maria Yara

Creator

Creator · lauramariayara.org

Doing with love what you are doing

“I have been working with Mihai for more than 3 years and the feeling that always stays with me during our collaboration is that I am in the right hands. That I receive the right support, solutions, and creative input for the online expression of my work. I fully trust Mihai, and it is always a pleasure to work with him, see his proposals, and know that he has my back regarding online creative support. Thank you, Mihai, for doing with love what you are doing.”

Source lauramariayara.org

Laura Maria Yara

Creator · lauramariayara.org

Dineshrie Pillay

Client

Communication Coach · neospectives.com

Tremendously invaluable

“The clarity session with you was tremendously invaluable to me so I now know how to optimize my Mailchimp account and how to be able to create the required automations for my upcoming campaign. Thank you for your time and your insight!”

Source neospectives.com

Dineshrie Pillay

Communication Coach · neospectives.com

Janice Goldsmith Jucker

Client

President and Co-Owner · Three Brothers Bakery

You are my business therapist!

“I was introduced to Mihai via Mailchimp. He taught me so very much. Then I re-hired him because I thought it would be better to learn and understand how to do new things and improve my overall results with his help. He is very knowledgeable, so I plan to continue hiring him to help me understand, so I can become more independent. He wants to help small businesses grow, so he is a perfect match. I highly recommend Mihai!”

Source Three Brothers Bakery

Janice Goldsmith Jucker

President and Co-Owner · Three Brothers Bakery

Mike Kemski

Creator

#1 Bestselling Author · The PowerLife Principles

A Bit of Magic

“Mihai and I didn't just meet by chance - it felt like fate. I was stuck in the usual marketing noise, talking to people who all sounded the same. Then Mihai reached out, and from our first conversation, I knew he was different. He combines top-notch tech skills, AI mastery, and a creative touch with genuine human connection. There's a bit of magic in what he does, and it shows.”

Source

Mike Kemski

#1 Bestselling Author · The PowerLife Principles

Melissa Louise

Creator

Pleasure Advocate, Intimacy Coach

Transformative Collaboration

“As a solo entrepreneur, having Mihai as my producer has been the biggest gift imaginable. My strength lies in coaching and creating, but I often felt overwhelmed by the tech and marketing aspects of my business. Mihai not only handles these with expertise but also introduces my work to a wider community... The fact that we work together as a team, rather than me just 'hiring' him, speaks volumes about building a business with care.”

Source

Melissa Louise

Pleasure Advocate, Intimacy Coach

Stephanie Canavesio

Client

Contemplative Psychotherapist · Presence Embodied

Ahead of the Curve

“Having Mihai on my team over the past two years has been transformative. His intuitive grasp of design and architecture has been essential to our growth. He stays ahead of technological trends and listens deeply to understand exactly what's needed... His insights are always thoughtful, innovative, and aligned with my vision. I am deeply grateful for all he has contributed.”

Source Presence Embodied

Stephanie Canavesio

Contemplative Psychotherapist · Presence Embodied